NYTimes.com: Freakonomics: The Perils of Free Coffee

This page was sent to you by:  pat.canny@gmail.com Message from sender: Did you get your free iced coffee yesterday? OPINION   | May 16, 2008 Freakonomics: The Perils of Free Coffee Stephen J. Dubner As prices go, “free” is an interesting one. Dan Ariely plays with the idea in his book Predictably Irrational, as does Seth Godin — and Chris Andersen has gone so far as to suggest that “$0.00 is the Future of Business.” There are, of course, a lot of different kinds of “free.” Giving away a [...] 1. Fitness for Every Body: O.K., Avatar, Work With Me 2. Building Rage 3. Op-Ed Columnist: Obama Admires Bush 4. California Court Affirms Right to Gay Marriage 5. Collateral Foreclosure Damage for Condo Owners »  Go to Complete List Copyright 2008  The New York Times Company | Privacy Policy