Friday, May 16, 2008

NYTimes.com: Freakonomics: The Perils of Free Coffee

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OPINION   | May 16, 2008
Freakonomics: The Perils of Free Coffee
Stephen J. Dubner
As prices go, “free” is an interesting one. Dan Ariely plays with the idea in his book Predictably Irrational, as does Seth Godin — and Chris Andersen has gone so far as to suggest that “$0.00 is the Future of Business.” There are, of course, a lot of different kinds of “free.” Giving away a [...]


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