Sent to you by Pat via Google Reader:
I'm a college librarian by training. One of the challenges in the profession right now is convincing students who have grown up with instantaneous access to information from home that a library has something to offer them. Brigham Young University's Harold B. Lee Library reached out to students by producing a video that shows off library resources and looks awfully.... familiar.
Combine viral marketing, a great script, a book cart, and a sandwich: genius. And props to the commercial's star, comedian and BYU student Stephen Jones.