Tuesday, July 27, 2010

College Library Parodies Old Spice Commercials To Coax Students From Dorm Rooms

Care of my friend JR. Go to the library, kids!


Sent to you by Pat via Google Reader:


via The Consumerist by Laura Northrup on 7/16/10

I'm a college librarian by training. One of the challenges in the profession right now is convincing students who have grown up with instantaneous access to information from home that a library has something to offer them. Brigham Young University's Harold B. Lee Library reached out to students by producing a video that shows off library resources and looks awfully.... familiar.

Combine viral marketing, a great script, a book cart, and a sandwich: genius. And props to the commercial's star, comedian and BYU student Stephen Jones.

New Spice | Study like a scholar, scholar [YouTube]
Harold B. Lee Library [Official Site]


Things you can do from here:


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